In an effort to help inspire a new generation of inventors, the Ad Council has partnered with the United States Patent and Trademark Office and The National Inventors Hall of Fame Foundation to launch a national PSA campaign. Research conducted for the campaign found that today's children, although naturally curious and inventive, do not realize the impact of their creativity.

The new PSAs aim to help children realize that there is a role for every kind of unique curiosity and imaginative idea as it relates to invention. The ads urge children (ages 8 to 11) to make innovation, invention and the development of new ideas an integral part of their lives and to visit a new web site, www.InventNow.org, to recognize that "Anything's Possible. Keep Thinking."

View Campaign Introduction (.wmv)

View PSA: Cat Magnet (.wmv)

View PSA: Bandage Puller (.wmv)

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